Youtube US Trends
Pradeep Adhokshaja — 18th January 2022
Number of Trending Videos by Category
Most videos (63%) that have gone trending, are related to entertainment, music, and DIY tutorials and news. These are subjects that usually capture the attention of the audience.
Comment Rate By Video Category
Videos related to Non-Profits and Activism tend to have 5X the comment rate than average. This could be due to controversial/polarized opinions of users
Autos and Vehicles tend to attract the least engagement rate (0.1%).
Average Number of Days taken to go to trending by category
Videos related to animals,non profits and activism , travel and DIY tend to reach trending page < 1 week.
Educational and consumer related videos tend to take a longer time to reach trending page.
Average number of days each video category remaining trending
Visually captivating video genres such as music, gaming, film tend to remain trending for a longer time on average.
Personal video categories such as video blogging (vlogging) tend to remain trending for a shorter time.
Comment Rate By Video Category
Videos related to Non-Profits and Activism tend to have 5X the comment rate than average. This could be due to controversial/polarized opinions of users
Autos and Vehicles tend to attract the least engagement rate (0.1%).